Mercedes

Tata Persico has always had a passion for cinema and lighting. She started out as a director and photographer at a very early age within the fashion industry, later embracing herself into the vast commercial world. Her work can be described as visual poetry with a dynamic camera and a touch of surrealism, showcasing her keen eye for the power of artistic storytelling.
Tata has worked with global brands such as Mercedes Benz, Iberia, Pepsico, Aperol Spritz, Max Factor, Puma, Nike, Palacio de Hierro and among many others.